BRANDS FOUND TO SELL WELL ON HOLIDAYS

DEERFIELD, Ill. -- National brands sell better during the holidays than private-label products, according to a survey conducted by Efficient Market Services here.Over Labor Day weekend this year, EMS found that slightly more than 67% of dollar sales of the top 100 selling items were national brands, compared with 57% the weekend before the holiday.Within the top 20 items, 59% of the dollar sales over

DEERFIELD, Ill. -- National brands sell better during the holidays than private-label products, according to a survey conducted by Efficient Market Services here.

Over Labor Day weekend this year, EMS found that slightly more than 67% of dollar sales of the top 100 selling items were national brands, compared with 57% the weekend before the holiday.

Within the top 20 items, 59% of the dollar sales over the weekend were national brands; that number had only reached a little mor

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