BRANDS NEED INNOVATION TO FUEL SALES, PANEL SAYS

BOCA RATON, Fla. -- Brands will continue to fuel the food industry's growth, but the definition of brands and the drivers of success are changing.A panel of food-industry executives here said last week that the widening perception of brands to include certain store labels and the store itself is creating more growth avenues for the industry. However, brands need to seize on opportunities for innovation

BOCA RATON, Fla. -- Brands will continue to fuel the food industry's growth, but the definition of brands and the drivers of success are changing.

A panel of food-industry executives here said last week that the widening perception of brands to include certain store labels and the store itself is creating more growth avenues for the industry. However, brands need to seize on opportunities for innovation if the momentum is to continue, panelists stressed.

"The trends will be dr

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