BRANDS SEEN WISING UP TO REGIONAL CHALLENGE

SCOTTSDALE, Ariz. -- National-brand marketers are wising up to the challenge posed by regional store brands.What's more, some of them are listening more carefully to retail customers and consumers, and will craft their own strategies to become more effective marketers in the store, said retail consultant Sidney Doolittle. He spoke to private-label manufacturers and others at the Private Label Manufacturers

SCOTTSDALE, Ariz. -- National-brand marketers are wising up to the challenge posed by regional store brands.

What's more, some of them are listening more carefully to retail customers and consumers, and will craft their own strategies to become more effective marketers in the store, said retail consultant Sidney Doolittle. He spoke to private-label manufacturers and others at the Private Label Manufacturers Association Leadership Conference here in mid-March.

Doolittle, foundi

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