BRANDS TEST MAGAZINE TARGETING SHOPPER CLUB

DOYLESTOWN, Pa. -- Eight grocery brand marketers are charter advertisers in a specially targeted magazine circulated to selected members of ShopRite supermarkets' Price Plus frequent shopper club.The publication, titled Today's Family, was created for ShopRite supermarkets by Fountainhead Communications here, which provides both publishing services and advanced micromarketing capability to Wakefern

DOYLESTOWN, Pa. -- Eight grocery brand marketers are charter advertisers in a specially targeted magazine circulated to selected members of ShopRite supermarkets' Price Plus frequent shopper club.

The publication, titled Today's Family, was created for ShopRite supermarkets by Fountainhead Communications here, which provides both publishing services and advanced micromarketing capability to Wakefern Food Corp., the retailers' wholesale buying arm.

The initial 36-page issue was

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