BRANDSTAT

Pot pie in the Big Easy is a business of two-fers, three-fers, four-fers and five-fers. Winn-Dixie, the self-proclaimed low-price leader in town, was edged out of the title in this category by Delchamps on the day Brand Marketing checked prices at three supermarkets. What helped Delchamps was its TPRs on private label and the share leader, Swanson from Campbell Soup Co. The grocer's pricing was lowest

Pot pie in the Big Easy is a business of two-fers, three-fers, four-fers and five-fers. Winn-Dixie, the self-proclaimed low-price leader in town, was edged out of the title in this category by Delchamps on the day Brand Marketing checked prices at three supermarkets. What helped Delchamps was its TPRs on private label and the share leader, Swanson from Campbell Soup Co. The grocer's pricing was lowest by one cent on private label, which ranks sixth in dollar share nationally, but third in New

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