AKRON, Ohio -- Mustard Seed Market & Cafe here is betting on its improved crusty, European-style bread, baked in a new French oven, to draw customers back more often.
Phillip Nabors, who owns the all-natural gourmet-food operation with his wife, Margaret, sees the addition of "true, European, artisan breads" as a magnet.
"Sure, the margin is good on these breads, but what's more important is they bring loyalty," Nabors said. "They're a frequency driver. Everybody eats brea