'BREAKFAST WITH BARBIE' PUSHES MILK

BERKELEY, Calif. -- In an effort to emphasize the importance of breakfast and tie in the role of milk, the California Milk Processor Board, based here, has teamed up with El Segundo, Calif.-based Mattel to create the new "Breakfast With Barbie" doll, which has been rolled out nationally to various supermarkets and drug-store chains.Retailers had the option of requesting either in-line or prepacked

BERKELEY, Calif. -- In an effort to emphasize the importance of breakfast and tie in the role of milk, the California Milk Processor Board, based here, has teamed up with El Segundo, Calif.-based Mattel to create the new "Breakfast With Barbie" doll, which has been rolled out nationally to various supermarkets and drug-store chains.

Retailers had the option of requesting either in-line or prepacked shippers. The in-line shippers contained 12 dolls and were intended for the retailers w

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