BREAKING THE ICE

Frozen dinners aren't just for dinner anymore.Entrees, which tally $6 billion in annual sales, are also being consumed as after-school snacks by kids, fast office lunches by their parents, and quick pick-me-ups by just about everyone, SN has learned.The names reflect the concerns of their consumers, whether it's weight control, convenience or appetite: Stouffer's Lean Cuisine, Hot Pockets, Lean Pockets,

Frozen dinners aren't just for dinner anymore.

Entrees, which tally $6 billion in annual sales, are also being consumed as after-school snacks by kids, fast office lunches by their parents, and quick pick-me-ups by just about everyone, SN has learned.

The names reflect the concerns of their consumers, whether it's weight control, convenience or appetite: Stouffer's Lean Cuisine, Hot Pockets, Lean Pockets, Weight Watchers, Healthy Choice and Swanson Hungry Man, to name a f

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