BRED TO RISE

Variety breads, which had their first big year in supermarket bakeries last year, appear poised for more growth.That is according to nine bakery executives representing different marketing areas who were interviewed by SN about changes in the growing category.All the retailers SN surveyed said they see a good future for specialty or variety breads in the supermarket bakery. So does Peter Houstle,

Variety breads, which had their first big year in supermarket bakeries last year, appear poised for more growth.

That is according to nine bakery executives representing different marketing areas who were interviewed by SN about changes in the growing category.

All the retailers SN surveyed said they see a good future for specialty or variety breads in the supermarket bakery. So does Peter Houstle, executive vice president of Laurel, Md.-based Retail Bakers of America.

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