Brands, Five Studios Set DVD Event
s and seven DVD hardware brands will join for a fourth-quarter marketing program, targeting total player sales of four million by the end of the year.
The studios' home video divisions are: Artisan, Buena Vista, Columbia TriStar, New Line and Warner. The hardware brands are: Panasonic, Philips, Pioneer, RCA, Samsung, Sony and Toshiba.
In the program, consumers will be offered five free DVD movies with the purchase of any model DV