BRIEFS

Brands, Five Studios Set DVD Events and seven DVD hardware brands will join for a fourth-quarter marketing program, targeting total player sales of four million by the end of the year.The studios' home video divisions are: Artisan, Buena Vista, Columbia TriStar, New Line and Warner. The hardware brands are: Panasonic, Philips, Pioneer, RCA, Samsung, Sony and Toshiba.In the program, consumers will

Brands, Five Studios Set DVD Event

s and seven DVD hardware brands will join for a fourth-quarter marketing program, targeting total player sales of four million by the end of the year.

The studios' home video divisions are: Artisan, Buena Vista, Columbia TriStar, New Line and Warner. The hardware brands are: Panasonic, Philips, Pioneer, RCA, Samsung, Sony and Toshiba.

In the program, consumers will be offered five free DVD movies with the purchase of any model DV

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