A BRIGHTER PICTURE FOR MOVIE RENTALS

Supermarket retailers are looking forward to a strengthened video rental market for 1996, following a nationwide drop in revenues this year.According to industry sources, the overall video rental market fell about 5% this year. Many retailers attribute this to a weak selection of new releases and increased emphasis on sell-through titles.Though most chains polled by SN said they have not been negatively

Supermarket retailers are looking forward to a strengthened video rental market for 1996, following a nationwide drop in revenues this year.

According to industry sources, the overall video rental market fell about 5% this year. Many retailers attribute this to a weak selection of new releases and increased emphasis on sell-through titles.

Though most chains polled by SN said they have not been negatively affected by the drop-off, they are eagerly awaiting "event" titles, such

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