BRINGING UP BABY PROFITS

BOULDER, Colo. -- The premium baby food category can help bring profitability back to the supermarket baby aisle, as long as retailers resist the temptation to deep-discount the products.Mike Mondello, vice president of marketing for Earth's Best baby food here, said the premium branch of the category not only helps draw mothers of young children into the store, but can also help offset some of the

BOULDER, Colo. -- The premium baby food category can help bring profitability back to the supermarket baby aisle, as long as retailers resist the temptation to deep-discount the products.

Mike Mondello, vice president of marketing for Earth's Best baby food here, said the premium branch of the category not only helps draw mothers of young children into the store, but can also help offset some of the losses incurred by regular food, formula and diapers.

"We discourage retailer

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