BRISTLING MOVEMENT

(FNS) -- The toothbrush category is demonstrating how innovation and design drive retail sales and boost margins.Even before Gillette Co.'s Oral-B subsidiary debuted its CrossAction toothbrush earlier this year, high demand for a perfect, most-efficient cleaning tool propelled the category and price points upward.Oral care manufacturers' research and development teams are working overtime on high-tech

(FNS) -- The toothbrush category is demonstrating how innovation and design drive retail sales and boost margins.

Even before Gillette Co.'s Oral-B subsidiary debuted its CrossAction toothbrush earlier this year, high demand for a perfect, most-efficient cleaning tool propelled the category and price points upward.

Oral care manufacturers' research and development teams are working overtime on high-tech designs that can attract the attention of the professional dental communit

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