BRISTOL FARMS' CAKES ENJOYING RENEWED DEMAND

EL SEGUNDO, Calif. -- Bristol Farms here has found that quality takes the cake, boosting its in-store bakery sales and its image significantly.When it first trained the spotlight on quality and variety in the cake category, sales started on an upswing, but that was just the beginning, said Peter Hejny, senior director, food-service/bakery, for the 12-unit independent.The retailer then took the next

EL SEGUNDO, Calif. -- Bristol Farms here has found that quality takes the cake, boosting its in-store bakery sales and its image significantly.

When it first trained the spotlight on quality and variety in the cake category, sales started on an upswing, but that was just the beginning, said Peter Hejny, senior director, food-service/bakery, for the 12-unit independent.

The retailer then took the next step and began showing off cakes in different ways, making displays bigger --

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