BROADCAST VEHICLES

When Food Lion, Salisbury, N.C., began testing its new Bloom format two years ago, it specifically designed the new banner to make in-store media essential to the shopping experience.Bloom shoppers can locate items by pressing a few buttons at an "information station." They can scan a bottle of wine at the wine kiosk and interact with a touchscreen monitor to see what foods it complements. At another

When Food Lion, Salisbury, N.C., began testing its new Bloom format two years ago, it specifically designed the new banner to make in-store media essential to the shopping experience.

Bloom shoppers can locate items by pressing a few buttons at an "information station." They can scan a bottle of wine at the wine kiosk and interact with a touchscreen monitor to see what foods it complements. At another kiosk, they can print out a recipe for a specific cut of meat or filet of fish. And

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