When Food Lion, Salisbury, N.C., began testing its new Bloom format two years ago, it specifically designed the new banner to make in-store media essential to the shopping experience.
Bloom shoppers can locate items by pressing a few buttons at an "information station." They can scan a bottle of wine at the wine kiosk and interact with a touchscreen monitor to see what foods it complements. At another kiosk, they can print out a recipe for a specific cut of meat or filet of fish. And