BROKERS AIM TO BE KEY IN ECR MARKET

NEW YORK -- Brokers are using information technology to solidify their position in the new marketplace created by Efficient Consumer Response business practices. As the marketplace changes from a "push" to a "pull" way of doing business, "brokers have taken the necessary steps to build their technology tool boxes," said Mark Baum, senior vice president of National Food Brokers Association, Reston,

NEW YORK -- Brokers are using information technology to solidify their position in the new marketplace created by Efficient Consumer Response business practices. As the marketplace changes from a "push" to a "pull" way of doing business, "brokers have taken the necessary steps to build their technology tool boxes," said Mark Baum, senior vice president of National Food Brokers Association, Reston, Va. He outlined these steps in a talk on category management here at a promotion conference spon

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