LUFKIN, Texas -- Brookshire Bros.' 49-cent-a-night rental program is drawing traffic in its video departments, SN found in a store visit. Traffic was heavy in a Humble, Texas, department, even though it was mid-afternoon Thursday. The offer, which applies to all rental titles, was well promoted with in-store signs.
While the low-ball pricing has not yet had an effect on other Houston retailers, it is a development the industry is watching carefully.
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