BIRMINGHAM, Ala. -- In the highly competitive Atlanta market, Bruno's here is trying to make a name for itself through a new theme-oriented advertising campaign focusing on its fresh foods departments.
It is also incorporating the slogan: "Bruno's. Higher Standards. Lower Prices."
For at least the past two months, the chain has been promoting the 16 stores it operates in Atlanta with a series of full-page advertisements that have alternately featured its seafood, meat, produ