BRUNO'S IS STRESSING CO-OP ADS IN ATLANTA

ATLANTA -- In a shift in advertising strategy for this market, Bruno's has been pushing more co-op advertising with major grocery suppliers to build greater recognition for its store banner.The chain, based in Birmingham, Ala., is hooking up with leading manufacturers to run a full-page ad with only that company's products featured.Bruno's last month ran an advertisement focusing on a sale of Edy's

ATLANTA -- In a shift in advertising strategy for this market, Bruno's has been pushing more co-op advertising with major grocery suppliers to build greater recognition for its store banner.

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