BTS LESSON: STUDY SHOWS BUYING IS HIT BY INTERNET

WASHINGTON -- Retailers could be affected by the Internet's growing impact this back-to-school season.A study commissioned by the National Retail Federation here of 1,000 parents with children ages six to 17 found 14.1% plan to use the Internet to aid their back-to-school shopping. Significantly, 57.5% of those are shopping for school supplies on-line for the first time. Market Facts Inc., Arlington,

WASHINGTON -- Retailers could be affected by the Internet's growing impact this back-to-school season.

A study commissioned by the National Retail Federation here of 1,000 parents with children ages six to 17 found 14.1% plan to use the Internet to aid their back-to-school shopping. Significantly, 57.5% of those are shopping for school supplies on-line for the first time. Market Facts Inc., Arlington, Va., conducted the survey.

"We suspect that the increased use of the Interne

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