BUBBLE GUMPTION

BROOKLYN, N.Y. -- It's time to put the pop back in the chunk bubble gum category.Retailers have been chewing on a flat market for years, despite a constant parade of new bubble gum flavors from suppliers. But now the industry is working up some real product innovation.It's the only way to blow up sales, according to Alan Grupp, director of marketing at Topps Co. here, manufacturer of the long-standing

BROOKLYN, N.Y. -- It's time to put the pop back in the chunk bubble gum category.

Retailers have been chewing on a flat market for years, despite a constant parade of new bubble gum flavors from suppliers. But now the industry is working up some real product innovation.

It's the only way to blow up sales, according to Alan Grupp, director of marketing at Topps Co. here, manufacturer of the long-standing icon Bazooka bubble gum and holder of about 10% to 15% of the bubble

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