BUBBLING AHEAD

BOSTON -- The environment for category managers of beer is getting a little more crafty.That's because the term "microbrew" has evolved into "craft beer.""The term is outdated," Jim Koch, president of the Boston Beer Co. here, told SN. "A microbrewery is a brewery that makes less than 15,000 barrels a year. Today, that means someone who's just starting up or somebody who's never been successful."Koch,

BOSTON -- The environment for category managers of beer is getting a little more crafty.

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