BUBBLING AHEAD

BOSTON -- The environment for category managers of beer is getting a little more crafty.That's because the term "microbrew" has evolved into "craft beer.""The term is outdated," Jim Koch, president of the Boston Beer Co. here, told SN. "A microbrewery is a brewery that makes less than 15,000 barrels a year. Today, that means someone who's just starting up or somebody who's never been successful."Koch,

BOSTON -- The environment for category managers of beer is getting a little more crafty.

That's because the term "microbrew" has evolved into "craft beer."

"The term is outdated," Jim Koch, president of the Boston Beer Co. here, told SN. "A microbrewery is a brewery that makes less than 15,000 barrels a year. Today, that means someone who's just starting up or somebody who's never been successful."

Koch, one of the pioneers of micro and/or craft brewing, said su

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