BUCKING THE SELL-THROUGH STATISTICS

Even with a paucity of blockbuster titles in the fourth quarter, supermarket retailers polled by SN reported their holiday sell-through sales on par with previous seasons, with no dramatic drop as national figures released by industry researchers showed.The strategy for most involved bringing in more diverse titles to compensate for the lack of a movie comparable to "Titanic" or any Disney titles

Even with a paucity of blockbuster titles in the fourth quarter, supermarket retailers polled by SN reported their holiday sell-through sales on par with previous seasons, with no dramatic drop as national figures released by industry researchers showed.

The strategy for most involved bringing in more diverse titles to compensate for the lack of a movie comparable to "Titanic" or any Disney titles like "Lion King II."

Alexander & Associates, New York, reported that fourth-

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