BUDGETED TO MOVE

Videos priced from 99 cents to $3 are making their way into supermarkets at an alarmingly quick rate, while distribution continues to overflow the dollar-store channel's banks.Taking advantage of the trend means placing some merchandising and promotional muscle behind this fast-paced impulse product, said distributors interviewed by SN. Supermarket executives are increasingly realizing that low-priced

Videos priced from 99 cents to $3 are making their way into supermarkets at an alarmingly quick rate, while distribution continues to overflow the dollar-store channel's banks.

Register to view the full article