BUDGETED TO MOVE

Videos priced from 99 cents to $3 are making their way into supermarkets at an alarmingly quick rate, while distribution continues to overflow the dollar-store channel's banks.Taking advantage of the trend means placing some merchandising and promotional muscle behind this fast-paced impulse product, said distributors interviewed by SN. Supermarket executives are increasingly realizing that low-priced

Videos priced from 99 cents to $3 are making their way into supermarkets at an alarmingly quick rate, while distribution continues to overflow the dollar-store channel's banks.

Taking advantage of the trend means placing some merchandising and promotional muscle behind this fast-paced impulse product, said distributors interviewed by SN. Supermarket executives are increasingly realizing that low-priced videos add strong incremental dollars to their bottom lines, but as with so many ot

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