BUEHLER SHEPHERDS 'BABE,' TALKING PLUSH PIG, SHOPPER CARD

WOOSTER, Ohio -- Buehler Food Markets here went whole hog cross-promoting the movie "Babe" with a talking plush pig. The week of "Babe's" video release, customers holding the retailer's "Advantage" frequent shopper card could purchase the "Peeke Pig" plush toy for $4.99, while non-cardholders paid $6.99. At the same time a related children's cassette and coloring book package was offered at $1.99

WOOSTER, Ohio -- Buehler Food Markets here went whole hog cross-promoting the movie "Babe" with a talking plush pig. The week of "Babe's" video release, customers holding the retailer's "Advantage" frequent shopper card could purchase the "Peeke Pig" plush toy for $4.99, while non-cardholders paid $6.99. At the same time a related children's cassette and coloring book package was offered at $1.99 to cardholders, or $3.99 to others. The offer was made independently of any video purchase, altho

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