BUENA VISTA BIG GUNS TARGET SUPERMARKETS

BURBANK, Calif. -- Second-half promotions from Buena Vista Home Video here will directly target supermarkets with big-name titles and cross-promotional partners, heavy media spending and the opportunity to make higher margins on tie-in catalog products, said Dennis Rice, senior vice president of marketing.Major-event titles will include two direct-to-video releases -- "Pooh's Grand Adventure: The

BURBANK, Calif. -- Second-half promotions from Buena Vista Home Video here will directly target supermarkets with big-name titles and cross-promotional partners, heavy media spending and the opportunity to make higher margins on tie-in catalog products, said Dennis Rice, senior vice president of marketing.

Major-event titles will include two direct-to-video releases -- "Pooh's Grand Adventure: The Search for Christopher Robin," Aug. 5, and "Beauty and the Beast: The Enchanted Christma

Register to view the full article

Already a member? .