BUENA VISTA PLANS 1ST-HALF BLITZ

BURBANK, Calif. -- Buena Vista Home Video is rolling out a high-powered marketing program for the first half of 1994.Value-added packaging, cross-promotions and an elaborate media campaign for "The Fox and the Hound" will make this the biggest marketing effort in terms of dollars spent for any video company during the first six months of the year, traditionally a slow time for sell-through video."We

BURBANK, Calif. -- Buena Vista Home Video is rolling out a high-powered marketing program for the first half of 1994.

Value-added packaging, cross-promotions and an elaborate media campaign for "The Fox and the Hound" will make this the biggest marketing effort in terms of dollars spent for any video company during the first six months of the year, traditionally a slow time for sell-through video.

"We are planning for significant volume in the first half of 1994," said Kelley

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