BUFFALO CHARGES INTO FRESH FIELDS

BUFFALO, N.Y. -- This city in western New York state may be better known for snowy winters and a professional football team, but it also represents a thriving and competitive market for fresh produce in supermarkets.Several high-profile chains, most notably Wegmans Food Markets and Tops Friendly Markets, have staked a claim on produce marketing here with innovative departments. Both Wegmans and Tops

BUFFALO, N.Y. -- This city in western New York state may be better known for snowy winters and a professional football team, but it also represents a thriving and competitive market for fresh produce in supermarkets.

Several high-profile chains, most notably Wegmans Food Markets and Tops Friendly Markets, have staked a claim on produce marketing here with innovative departments. Both Wegmans and Tops also backed produce up with equally sharp merchandising in the other fresh foods area

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