TO BUILD OR NOT TO BUILD?

LONDON -- British food retailers lead the world in on-line grocery retailing. They now face one major question as they expand their e-commerce operations -- which strategy will win?On-line shopping already is offered by such U.K. food retailers as Tesco plc, Cheshunt, England; J. Sainsbury plc, London; the Waitrose subsidiary of The John Lewis Partnership plc, London; and Iceland plc, Deeside, England.

LONDON -- British food retailers lead the world in on-line grocery retailing. They now face one major question as they expand their e-commerce operations -- which strategy will win?

On-line shopping already is offered by such U.K. food retailers as Tesco plc, Cheshunt, England; J. Sainsbury plc, London; the Waitrose subsidiary of The John Lewis Partnership plc, London; and Iceland plc, Deeside, England. These companies face a choice as they expand their Internet operations between ful

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