BUILD PRODUCE DYNASTY WITH PRINCIPLES FROM 'ART OF WAR'

DALLAS -- Produce executives who want to turn technology to their advantage could learn several lessons from an ancient treatise on war.That treatise, "The Art of War," was written nearly 2000 years ago by military philosopher Sun-Tzu, according Bill Bishop, president of Willard Bishop Consulting, Barrington, Ill., speaking during the FreshTech '96 conference here last week."It is the preeminent text

DALLAS -- Produce executives who want to turn technology to their advantage could learn several lessons from an ancient treatise on war.

That treatise, "The Art of War," was written nearly 2000 years ago by military philosopher Sun-Tzu, according Bill Bishop, president of Willard Bishop Consulting, Barrington, Ill., speaking during the FreshTech '96 conference here last week.

"It is the preeminent text for competition in the military, and I would say, the preeminent text for f

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