BUILDING BLOCKS

MONTVALE, N.J. -- A&P is trying to build its business for tomorrow by paying more attention to its baby care aisles today.In an effort to increase its baby department sales, the nation's fifth-largest supermarket chain is expanding baby care department space, increasing selection, stepping up its private label, increasing advertising and deploying category management to operate the aisle more efficiently.Chain

MONTVALE, N.J. -- A&P is trying to build its business for tomorrow by paying more attention to its baby care aisles today.

In an effort to increase its baby department sales, the nation's fifth-largest supermarket chain is expanding baby care department space, increasing selection, stepping up its private label, increasing advertising and deploying category management to operate the aisle more efficiently.

Chain officials acknowledged that that sounds like a heavy level of

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