BUILDING A NEW BRAND

PITTSBURGH -- Forging steel is second nature in this rugged city, but can the region's dominant supermarket chain forge a new brand?Giant Eagle is stoking its furnace for this particular endeavor. But rather than mixing pig iron and lime like its metal-making counterparts, Giant Eagle is pouring its own fresh-foods expertise into the hopper with the convenience store know-how of a local operator to

PITTSBURGH -- Forging steel is second nature in this rugged city, but can the region's dominant supermarket chain forge a new brand?

Giant Eagle is stoking its furnace for this particular endeavor. But rather than mixing pig iron and lime like its metal-making counterparts, Giant Eagle is pouring its own fresh-foods expertise into the hopper with the convenience store know-how of a local operator to create the GetGo from Giant Eagle mini-mart concept.

One year after forming a

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