BUILDING SUPPLEMENTS

PRINCETON, N.J. -- Well known as a destination for its fresh foods, produce and top-quality gourmet meals, Wegmans Food Markets, based in Rochester, N.Y., has chosen an integrated merchandising approach to its vitamins and nutritional supplements.SN visited Wegmans' newest 100,000-square-foot superstore here in this highly competitive, upper-income university town to find out how it merchandises the

PRINCETON, N.J. -- Well known as a destination for its fresh foods, produce and top-quality gourmet meals, Wegmans Food Markets, based in Rochester, N.Y., has chosen an integrated merchandising approach to its vitamins and nutritional supplements.

SN visited Wegmans' newest 100,000-square-foot superstore here in this highly competitive, upper-income university town to find out how it merchandises the hot-selling nutritional-supplement category. The retailer declined to answer question

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