BUNDLING BULBS PROVING BRIGHT IDEA

Supermarket retailers are taking a bright idea from warehouse stores' club packs and are using it to bundle light bulbs, with a new twist.Supermarket officials said they can differentiate themselves from other classes of trade by combining various wattages and different types of bulbs and by promoting either branded or lower-end products. They added this technique is important in a commodity category

Supermarket retailers are taking a bright idea from warehouse stores' club packs and are using it to bundle light bulbs, with a new twist.

Supermarket officials said they can differentiate themselves from other classes of trade by combining various wattages and different types of bulbs and by promoting either branded or lower-end products. They added this technique is important in a commodity category that has been forced into becoming a loss leader because of heavy competition. When

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