BURGER KING SMART CARDS COOKING WITH CUSTOMERS

MIAMI -- While a variety of supermarket retailers on Manhattan's Upper West Side still continue to test smart cards as a payment option, a fast food restaurant is motivating its customers to make purchases with electronic cash by rewarding them with frequent-shopper points for each purchase made with the card.Burger King Corp. here launched a six-month pilot test of a smart card loyalty program in

MIAMI -- While a variety of supermarket retailers on Manhattan's Upper West Side still continue to test smart cards as a payment option, a fast food restaurant is motivating its customers to make purchases with electronic cash by rewarding them with frequent-shopper points for each purchase made with the card.

Burger King Corp. here launched a six-month pilot test of a smart card loyalty program in four Nassau County, N.Y.-based units June 3.

The smart cards, which contain a m

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