BUSCH'S EXPECTS EARLY START TO HIKE YULE SALES

ANN ARBOR, Mich. -- Busch's Valu Land here expects to push sales of its Christmas cookies up by at least 10% simply by displaying them earlier this year.The cookies took their place in bakery department displays Nov. 8, about three weeks earlier than in the past, said Dan Courser, vice president of perishables, at the nine-unit, upscale independent.The four types of from-scratch cookies that Busch's

ANN ARBOR, Mich. -- Busch's Valu Land here expects to push sales of its Christmas cookies up by at least 10% simply by displaying them earlier this year.

The cookies took their place in bakery department displays Nov. 8, about three weeks earlier than in the past, said Dan Courser, vice president of perishables, at the nine-unit, upscale independent.

The four types of from-scratch cookies that Busch's categorizes as Christmas or holiday cookies have previously made their annua

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