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Food retailers may think they have today's consumers figured out, but those consumers aren't standing still. Young shoppers are adopting new technologies and new values, and older ones are inundated with a never-ending array of new options for solving the daily question of what's for dinner. To remain relevant to these fluid masses, supermarkets need to be flexible it is no longer enough simply to

Food retailers may think they have today's consumers figured out, but those consumers aren't standing still.

Young shoppers are adopting new technologies and new values, and older ones are inundated with a never-ending array of new options for solving the daily question of what's for dinner.

To remain relevant to these fluid masses, supermarkets need to be flexible — it is no longer enough simply to distribute their weekly specials in the local newspaper. On t

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