'BUY CALIFORNIA' CAMPAIGN ADDS SIGNAGE HIGHLIGHTS HOMEGROWN

SACRAMENTO, Calif. -- Consumers are finding it easier to spot homegrown foods in supermarkets around the state, thanks to new signs bearing the "California Grown" label appearing on everything from grapes to Gerbera daisies.The signage is the latest component of the unprecedented statewide campaign, announced last year, that brings together retailers, growers and representatives of 25 diverse commodity

SACRAMENTO, Calif. -- Consumers are finding it easier to spot homegrown foods in supermarkets around the state, thanks to new signs bearing the "California Grown" label appearing on everything from grapes to Gerbera daisies.

The signage is the latest component of the unprecedented statewide campaign, announced last year, that brings together retailers, growers and representatives of 25 diverse commodity boards. With $25 million in funding, campaign leaders hope to encourage more consu

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