BUYER CONVERSION TO DISCOUNTERS CONTINUES IN GROCERY

Though experiencing a slight gain in its numbers, Center Store nonetheless lost ground to discount stores in the 10 product groups with the highest buyer conversion rates in those outlets.Each of the 10 categories recorded increases in buyer conversion rates in the discount channel in 1995 over 1994, according to A.C. Nielsen, Schaumburg, Ill. Buyer conversion is defined as the percentage of shoppers

Though experiencing a slight gain in its numbers, Center Store nonetheless lost ground to discount stores in the 10 product groups with the highest buyer conversion rates in those outlets.

Each of the 10 categories recorded increases in buyer conversion rates in the discount channel in 1995 over 1994, according to A.C. Nielsen, Schaumburg, Ill. Buyer conversion is defined as the percentage of shoppers who buy from the product group within a class of trade. While the average buyer conv

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