BUYERS URGED: 'KNOW YOUR CONSUMER'

DALLAS -- Many factors go into buying the right number of new releases in order to satisfy demand and maintain a store's profitability, but video executives agreed the most important consideration is understanding the customer."In today's competitive market, intelligent inventory control is absolutely essential. To accomplish this, you need to know as much as possible about your customers' preferences,"

DALLAS -- Many factors go into buying the right number of new releases in order to satisfy demand and maintain a store's profitability, but video executives agreed the most important consideration is understanding the customer.

"In today's competitive market, intelligent inventory control is absolutely essential. To accomplish this, you need to know as much as possible about your customers' preferences," said Peter Frey, chief research scientist at Entertainment Decisions, Evanston, I

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