THE BUYS OF SUMMER

Encouraged by favorable spring weather and restless consumers, grocery merchandisers say they're targeting a bigger share of summer dollars this year by jump-starting the season with more intensive marketing and a wider array of products.Summer is still weeks away, but the impending avalanche of barbecues, picnics, clambakes and the like has grocers scrambling to fill aisles with cookout-related items

Encouraged by favorable spring weather and restless consumers, grocery merchandisers say they're targeting a bigger share of summer dollars this year by jump-starting the season with more intensive marketing and a wider array of products.

Summer is still weeks away, but the impending avalanche of barbecues, picnics, clambakes and the like has grocers scrambling to fill aisles with cookout-related items and to devise ways to coax a few extra goods into shoppers' carts.

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