BYERLY'S CHICAGO CAMPAIGN TO USE HOME MEAL STRATEGY

EDINA, Minn. -- Byerly's will break into the Chicago market this spring with a strong emphasis on home meal replacement in two stores.Prepared foods will greet shoppers first as they enter both stores, the company said. A brand name hot pizza program, a yogurt and ice cream shop, a coffee cafe and an Asian food counter -- all leased operations -- will hug the right corner of the store just inside

EDINA, Minn. -- Byerly's will break into the Chicago market this spring with a strong emphasis on home meal replacement in two stores.

Prepared foods will greet shoppers first as they enter both stores, the company said. A brand name hot pizza program, a yogurt and ice cream shop, a coffee cafe and an Asian food counter -- all leased operations -- will hug the right corner of the store just inside the entrance.

In the aisle directly in the path of the consumer will be an oval

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