BYERLY'S GAINS SALES WITH CROSS MERCHANDISING

EDINA, Minn. -- Byerly's, a banner of Lund Food Holdings here, is getting creative with cross merchandising its culinary products.The retailer is putting its expansive culinary product displays in related grocery sections throughout its remodeled Ridgedale store in Minnetonka, Minn., said Julie Griffin, culinary product manager for the retailer. Some are in unexpected places, such as fine glassware

EDINA, Minn. -- Byerly's, a banner of Lund Food Holdings here, is getting creative with cross merchandising its culinary products.

The retailer is putting its expansive culinary product displays in related grocery sections throughout its remodeled Ridgedale store in Minnetonka, Minn., said Julie Griffin, culinary product manager for the retailer. Some are in unexpected places, such as fine glassware for ice cream in the frozens section. Such initiatives resulted in 16% sales gains at

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