BYERLY'S UNIT WARMS NEW CUSTOMERS WITH FROZENS LAYOUT

EDINA, Minn. -- Byerly's here has deviated from its traditional frozens department layout at its new Eagan, Minn., store.Frozen foods are in a separate section located on the front left side of the unit, which opened last month. Byerly's other frozens departments typically are not in a detached section; they cut across the store in a perpendicular format, breaking up horizontal aisles.The new layout

EDINA, Minn. -- Byerly's here has deviated from its traditional frozens department layout at its new Eagan, Minn., store.

Frozen foods are in a separate section located on the front left side of the unit, which opened last month. Byerly's other frozens departments typically are not in a detached section; they cut across the store in a perpendicular format, breaking up horizontal aisles.

The new layout is a result of customer research and focus groups, which showed that it took

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