BYRD HIGHLIGHTS PRICE REDUCTION

BURLINGTON, N.C. -- Byrd Food Stores here reports a "big difference" in its health and beauty care sales as a result of a shelf tag and promotional program it implemented last year.According to Randall King, nonfood buyer for the 42-store chain, Byrd Food Stores had always run regular temporary price reductions in its HBC departments, but had never publicized them heavily.The chain ended that practice,

BURLINGTON, N.C. -- Byrd Food Stores here reports a "big difference" in its health and beauty care sales as a result of a shelf tag and promotional program it implemented last year.

According to Randall King, nonfood buyer for the 42-store chain, Byrd Food Stores had always run regular temporary price reductions in its HBC departments, but had never publicized them heavily.

The chain ended that practice, however, with a two-pronged attack. The first part of the plan features c

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