THE C IN ECR

The big-picture focus for Efficient Consumer Response is about to shift to the consumer. The sweeping initiative, which has concentrated most heavily on re-engineering supply chain practices since it was launched three years ago, is set to address the great missing link in the ECR equation: targeting consumers.The overall ECR emphasis also is changing from publishing best practices reports and launching

The big-picture focus for Efficient Consumer Response is about to shift to the consumer. The sweeping initiative, which has concentrated most heavily on re-engineering supply chain practices since it was launched three years ago, is set to address the great missing link in the ECR equation: targeting consumers.

The overall ECR emphasis also is changing from publishing best practices reports and launching pilot programs to providing concrete examples of how retailers and manufacturers

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