CALIF. CHAIN TO ROLL OUT COMBINED DEBIT/LOYALTY CARD

COTTONWOOD, Calif. -- After a year of testing a system that adds debit payment capability to its loyalty card, Holiday Quality Foods here plans to roll out the program chainwide over the next month.In addition to utilizing its existing point-of-sale infrastructure, transactions through the hybrid card are lowering costs and even generating revenue, said Richard Morgan Jr., president of Holiday Quality

COTTONWOOD, Calif. -- After a year of testing a system that adds debit payment capability to its loyalty card, Holiday Quality Foods here plans to roll out the program chainwide over the next month.

In addition to utilizing its existing point-of-sale infrastructure, transactions through the hybrid card are lowering costs and even generating revenue, said Richard Morgan Jr., president of Holiday Quality Foods, which operates 24 supermarkets and one convenience store in Northern Califor

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