CALIFORNIA'S MILK PLAN WINNING SALES

BERKELEY, Calif. -- California's nine-month-old "Got Milk?" promotional campaign has achieved 80% awareness among California consumers and has increased milk processor sales between 1% and 3%, according to campaign sponsors.By next year, awareness is expected to reach 90%, said Jeff Manning, executive director of the California Milk Processors Board based here, which launched the multimedia campaign

BERKELEY, Calif. -- California's nine-month-old "Got Milk?" promotional campaign has achieved 80% awareness among California consumers and has increased milk processor sales between 1% and 3%, according to campaign sponsors.

By next year, awareness is expected to reach 90%, said Jeff Manning, executive director of the California Milk Processors Board based here, which launched the multimedia campaign last November. The campaign also features product tie-ins.

"We process about

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