BERKELEY, Calif. -- California's nine-month-old "Got Milk?" promotional campaign has achieved 80% awareness among California consumers and has increased milk processor sales between 1% and 3%, according to campaign sponsors.
By next year, awareness is expected to reach 90%, said Jeff Manning, executive director of the California Milk Processors Board based here, which launched the multimedia campaign last November. The campaign also features product tie-ins.
"We process about