A CALL TO ARMS

In 2004, supermarkets began to focus on using nonfood categories in the battle against other classes of trade.Among the strategies employed were improving the design and merchandising of sections like housewares and health and beauty care; taking greater advantage of cross-merchandising opportunities; and using DVD promotions to build traffic and sales of other products."Supermarkets are only now

In 2004, supermarkets began to focus on using nonfood categories in the battle against other classes of trade.

Among the strategies employed were improving the design and merchandising of sections like housewares and health and beauty care; taking greater advantage of cross-merchandising opportunities; and using DVD promotions to build traffic and sales of other products.

"Supermarkets are only now beginning to understand the increased importance of HBC and general merchandise

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