A CALL TO GET INTO INTERACTIVE TV SHOPPING

WHITE SULPHUR SPRINGS, W. Va -- A cable television executive suggested that grocery shopping via interactive TV could become a widespread and attractive alternative for store-weary consumers.The executive, Geraldine Laybourne, president of Nickelodeon, consequently recommended that brand marketers and retailers get involved now."If I were a retailer, I would definitely get into this. If I were a grocery

WHITE SULPHUR SPRINGS, W. Va -- A cable television executive suggested that grocery shopping via interactive TV could become a widespread and attractive alternative for store-weary consumers.

The executive, Geraldine Laybourne, president of Nickelodeon, consequently recommended that brand marketers and retailers get involved now.

"If I were a retailer, I would definitely get into this. If I were a grocery manufacturer, I would get into this. Otherwise, you'll be in the same si

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